This campaign runs to show the responsibility of Kijang Innova as the market leader of family car in Indonesia in a topic "Your Quality of Time to Family".
The message is a reflection of family member's concern such as kids, grandpa, grandma, husband, or wife to the current subject person about the less caring to family. The copy line stands out with "Give the Best for Your Family, Kijang Innova Has It All."
The message is wrapped in a kind of satire style as a quote, spread up over many mediums to be grabbed by the Kijang Innova's target audience on billboard, LCD in office buildings, web banner, print ad banner in national and segmented newspaper, YouTube, Facebook and email blast viral.
Medium: Billboard 
The message:
"Here is my Dad's Working Days:
MondayTuesday
Wednesday
Thursday
Friday
Saturday
Sunday"~Kid~
Give the Best for Your Family
Kijang Innova Has It All
Medium: LCD, YouTube, Facebook, Email Blast Viral
The message is same with the above billboard.
The message:
"I think my Mom checking my homework, but she is, in fact, enjoying online chatting."
~Kid~
Give the Best for Your Family
Kijang Innova Has It All
The message:
"I think me only who bring home work, but in fact my Dad does too. Even daily. "
~Kid~
Give the Best for Your Family
Kijang Innova Has It All
Medium: Print Ad
The message:
" A great thing on holiday was when Dad's phone had low batt."
~Kid~
Below the Line Activity: Celebrating Family Days, June 29 by giving stickers to car owners.


