S. Banu Ardi

NO SCARE TO GAIN SCORE

2012-10-02T13:57:00.000-07:00

" Today, I've been taking care more than 25 brands - global and local brands to communicate well with their consumers in Indonesia

As a senior copywriter with over 11 years experience in creating a lot of outstanding advertising communication and strategy, I’ve been working for global and local brands in various product categories, making up those brands with personality, tailoring them to fit local taste, giving all of them great scores without any scare inside mind and heart of their consumers...“

WORK EXPERIENCES: 2000-PRESENT
Dentsu Indonesia | Publicis Metro | Dentsu Young & Rubicam | Nuvo Comm | Larasindo Adv

TEACHING COPYWRITING 2005-PRESENT

University of Paramadina
University of Indonesia

MORE WRITING EXPERIENCE
Over 10 years as writer for fiction articles in national newspaper and magazines as MODE, ANITA, ANEKA, WOW, BUANA MINGGU. And writer for “Marketing Column” in local daily newspaper BERNAS.

JOURNALIST EXPERIENCE
As journalist of Psychology Magazine "PSIKOMEDIA" 1992 – 1993
As journalist of College Tabloid "BULAKSUMUR" 1991 – 1994
As General Manager of College Tabloid "BULAKSUMUR" 1994 – 1995

THE CLIENTS

Grand New Kijang Innova: Pride of Happiness (2011)

2012-01-25T03:27:00.000-08:00

This Kijang Innova Minor Change will give you & your family both pride and happiness along the road. Anytime, anywhere.

the 40th Anniversary of Toyota Indonesia (2011)

2011-05-08T21:59:00.000-07:00

Toyota has been dedicating to developing Indonesia for 40 years. It's not a short time and will never end for the true togetherness from Sabang to Merauke in the past, now and then.

Thank you, Indonesia.

Kijang Innova: Caring Family (2010)

2010-05-18T01:35:00.000-07:00

Life is so complete when we can complement other people's lives.

Fortuner: An Advanced Way to Conquer the World (2010)

2010-04-28T21:49:00.000-07:00

Come with a new campaign which highlights its advanced features both Toyota Entertainment System & Audio and Multi Information Display Steering Switches, Fortuner is perfect for those who need a fully strong control to conquer the world like you!

Year End Promo: Fun Fair Trip (2009)

2009-10-05T19:15:00.000-07:00

Get travel to Japan, China, Hong Kong, Singapore or Thailand without paying any cent? It's true! You can win that exotic trip by purchasing Toyota Fortuner, Avanza, Kijang Innova or New Rush. You also can get prize of gold, free insurance or low installment interest. The promo is available from October until December.

Kijang Innova V Luxury & G Luxury: More to Fascinate All (2009)

2009-09-01T19:17:00.000-07:00

The Kijang Innova V Luxury and G Luxury Types come with new eminences to answer those who are seeking an elegant and non standard family car which will perfect their journey.

Kijang Innova E & J Types: More to Reach All (2009)

2009-08-31T22:01:00.000-07:00

These variants of Kijang Innova absolutely answer family's need for owning the most ideal family car with affordable price and pursuing more experiences of family riding.

Fortuner: New Style to Conquer the World (2009)

2009-08-18T22:24:00.000-07:00

Come with new types of Diesel Engine and Automatic Transmission, Fortuner looks greater with fabulous accessories from Toyota Racing Development (TRD) and Smooth A/T which will strengthen those who love to conquer any challenges in their world!

SPEKTAKULAIR-Mid Year Campaign (2009)

2009-07-03T02:50:00.000-07:00

It's really spectacular! For those who purchase Toyota Avanza, Kijang Innova or Rush, many great prizes are waiting for them! They can win Kijang Innova, LCD TV, BlackBerry Bold, Digital Camera, iPod Touch, Gold and get special installment. This promo campaign is available for June, July and August this year.

Back to Family Campaign (2009)

2009-05-26T22:47:00.001-07:00

This campaign runs to show the responsibility of Kijang Innova as the market leader of family car in Indonesia in a topic "Your Quality of Time to Family".

The message is a reflection of family member's concern such as kids, grandpa, grandma, husband, or wife to the current subject person about the less caring to family. The copy line stands out with "Give the Best for Your Family, Kijang Innova Has It All."

The message is wrapped in a kind of satire style as a quote, spread up over many mediums to be grabbed by the Kijang Innova's target audience on billboard, LCD in office buildings, web banner, print ad banner in national and segmented newspaper, YouTube, Facebook and email blast viral.

Medium: Billboard

The message:

"Here is my Dad's Working Days:

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday"

~Kid~

Give the Best for Your Family
Kijang Innova Has It All

Medium: LCD, YouTube, Facebook, Email Blast Viral

The message is same with the above billboard.

The message:

"I think my Mom checking my homework, but she is, in fact, enjoying online chatting."

~Kid~

Give the Best for Your Family

Kijang Innova Has It All

The message:

"I think me only who bring home work, but in fact my Dad does too. Even daily. "

~Kid~

Give the Best for Your Family
Kijang Innova Has It All

Medium: Print Ad

The message:

" A great thing on holiday was when Dad's phone had low batt."

~Kid~

Below the Line Activity: Celebrating Family Days, June 29 by giving stickers to car owners.

Surpassing Performance (2009)

2009-05-26T14:00:00.000-07:00

The New VVT-i 2.0 L of Corolla Altis comes to the market to answer the need of more powerful and more stylish sedan for those who want to bold their success.

New Yearejoicing from Toyota (2009)

2009-05-26T13:00:00.000-07:00

A promo campaign on early year for purchasing Toyota Sedan namely Vios, Corolla Altis or Camry will win Free Trip to China, Gold or Get Low Credit Interest.

A Pride of Every Family (2008)

2009-05-26T08:06:00.000-07:00

Forget about a conservative and conventional car campaign that always showing a scene of running car. This leading brand of family car in Indonesia, New Kijang Innova, blends in to every pride event of a family.

Pre Holiday Campaign (2008)

2008-05-25T03:30:00.000-07:00

Toyota Regular Service offering a special service package program for Toyota vehicle owner during annual holiday after fasting month and Christmas-New Year moment.

Title:

Go your homeland next day, grab the special service package today!

The Real Star (2008)

2008-02-28T01:41:00.000-08:00

Adaptation from regional campaign of Asia Pacific theme "Born to be a star", the brand new All New Corolla Altis speaking loudly to continue its legend of over 40 years reputation in Indonesia market which has great record in selling and possessing of it...

Environmentally Friendly (2007)

2008-02-28T01:15:00.000-08:00

Educating Indonesian people to keep the trees' life since it's so worthy for everyone, connecting with Toyota's technology which is environmentally friendly...

Title: Don't let the shadows disappear...

Indonesian International Motor Show 2007

2008-02-28T01:12:00.000-08:00

A brief information about the Toyota's Booth at Motor Show 2007 for people who attending the event...

Family Choir (2007)

2008-02-27T21:20:00.000-08:00

An easy listening song about Kijang Innova's eminences sung by the whole of family...

Family on Board (2007)

2008-02-27T20:49:00.000-08:00

Another Kijang Innova's approach as a home for family. The conversation is about kids doing their homeworks but in fact, rather than helping each other, they are in conflict, and their parents make them calm down not to embarrassing themselves in front of their aunt & auntie..

Family Playground (2007)

2008-02-27T20:43:00.000-08:00

As a family vehicle, Kijang Innova is in the part of transition family's habit. Today, frequently the whole family often talk to each other, sharing about the problem, getting the solution during on ride. Kijang Innova is now accepted more than just a car. It's a kind of new home...

Show Off (2007)

2008-02-27T17:24:00.000-08:00

Inline with the current theme It's Show Time, Yaris Show Off event delighted owners enthusiastically in modification the car. The prizes for winners are in cash and trophy.

Test Drive (2007)

2008-02-27T04:53:00.000-08:00

Fortuner's debut came up with theme "The World Is Mine" and only Fortuner gasoline available for that time. But now, since the diesel one is launched, the campaign theme is changed into "Magnificent Tough Brothers".

Displayed on contact point at premium shopping mall, Fortuner Diesel challenges its target audience to take a test drive.

Not Complete without E (2007)

2008-02-27T04:28:00.000-08:00

An interactive print ad for Kijang Innova E Type, reminding readers the essense of family about togetherness..

Title: TOG_TH_RN_SS
not complete without E

Raising Emotional Bonding to Indonesian Families (2006)

2008-02-27T04:23:00.000-08:00

Dedicated to celebrate the religion and national momentum to express Toyota's emotional bonding with Indonesian family representing the core value of Toyota Kijang Innova as the ideal family car since its debut on 1971...

Hindu Day of Silence

Title: in silence, find the meaning of you

Idul Fitri day : the moment that Moslem's' sins can be erased after 1 month of fasting

Title: No sins anymore, now and then

Mother's day

Title: IBU I 'LOVE' U

The heart icon in I ‘love’ U also reads as the letter ‘B’ which in the Indonesian Bahasa language spells ‘IBU’ which means “mother”.

Tougher to Lift up Your Business Profit (2006)

2008-02-27T03:54:00.000-08:00

The Dyna HT is 2 ton truck that runs well off road for heavy business and great power on uphill too. The concept of loading tons of money is to directly trigger heavy truck seekers to put their choice immediately...

Title: Tougher to load profits!

Regular Service (2006)

2008-02-26T17:17:00.000-08:00

Guiding customers how to acknowledge the difference between genuine parts and counterfeit one; inform the benefit of regular service for vehicle, also the advanced technology of tools on Toyota's workshop...

Title: Feel Cool, Fun to Drive

Thanks Ad (2005)

2008-02-26T08:32:00.000-08:00

Appreciating to customers for choosing Toyota Kijang as their family car...

Title: Thanks for your loyalty

Eco Youth (2005)

2008-02-26T05:03:00.000-08:00

Supporting youth program on high schools about caring to environment by separating the type of trash...

Title: Accurately put away, precisely processed

More than Words (2005)

2008-02-26T04:22:00.000-08:00

Claiming that possessing Kijang Innova is so proudful...

Title: A pride is more than words

Version: Alphabet

Version: Kids Talk

Version: Dad's Certificate

Version: Mom's Phone

Masako Seasoning's TVC for Fasting Month (2005)

2008-02-26T03:55:00.000-08:00

These TV Commercials are dedicated to respect moslems in fasting month when they are waiting break time signal or the adhan of Maghrib to break their fasting and how to get the great meal for it.

Before

After

Regional Campaign for Hybrid Car (2004)

2008-02-25T13:02:00.000-08:00

Translating Toyota's regional campaign about hybrid technology to be easily understood by Indonesian people...

Title: The hybrid era is here

Title: Hey, slow down!
4-litre torque with 1-litre economy

Title: I told you we shouldn’t have come in a limo!
Quick, here comes another Toyota hybrid!

Title: “You bagged all those trophies yourself?”
“Sure ...with this little baby right here.”

Title: You must be the new low-emission ride I’ve heard the rangers talk about...

Indonesian Car of The Year (2002)

2008-02-25T08:59:00.000-08:00

Telling the eminences of Toyota Camry rewarded ICOTY 2002.

Nutrition TV Program (2001-2002)

2008-02-24T19:09:00.000-08:00

Hosted by the most famous female host in the country-- Hughes--, a series of TV program for Nestle nutrition portraying the healthy and social life of kids and families in various actual topics...

Title: Now, find the right solutions on Share Taste/Feel, Share Story program on SCTV, starting today...

HP Outstanding Printers (2002)

2008-02-24T18:05:00.000-08:00

This series of print ad is HP tactical campaign, emphasizing that HP printers are more outstanding in performance and quality than other printer brands.

Headline: Want a qualified printer?

Headline: Want a leading printer?

As Fast as Monochrome Printer (2002)

2008-02-24T18:04:00.000-08:00

The Hewlett-Packard's new generation of color Laser Jet printer now can print in same speed compared to the monochrome one...

Title: The Hewlett-Packard's new generation of color Laser Jet printer, printing as fast as HP's monochrome printer

Do It Yourself (2002)

2008-02-24T17:06:00.000-08:00

The handy Pigeon's new packaging 2 in 1 shampoo and liquid soap makes kids now can take a bath their selves easily...

Title: My best friend helps me learn to be independent

Say It with Phone (2001)

2008-02-24T17:00:00.000-08:00

Instead of saying it with flowers, Nokia offers an a doll or Valentine cake when purchasing selected Nokia types on Valentine moment...

Title: With Nokia, let your love be so impressive time by time

Fiction Story

2008-02-24T05:13:00.000-08:00

One of my fiction short stories in teen magazine, telling about a boy's effort convincing his girl friend about his true love...

Title: When you are in doubt