S. Banu Ardi

" Today, I've been taking care more than 40 brands - global and local brands to communicate well with their consumers in Indonesia

With over 15 years experience in creating a lot of exceptional advertising communication and strategy, I’ve been working for global and local brands in various product categories, making up those brands with personality, tailoring them to fit local taste, giving all of them great scores without any scare inside mind and heart of their consumers...“


WORK EXPERIENCES: 2000-PRESENT 
Warna Communications | Dentsu Indonesia | Publicis Metro | Dentsu Young & Rubicam | Nuvo Comm | Larasindo Adv

TEACHING COPYWRITING 2005-2011

• University of Paramadina
• University of Indonesia

MORE WRITING EXPERIENCE 
Over 12 years as writer for fiction articles in national newspaper and magazines as INTISARI, MODE, ANITA, ANEKA, WOW, BUANA MINGGU. And writer for “Marketing Column” in local daily newspaper BERNAS.

JOURNALIST EXPERIENCE 
As journalist of Psychology Magazine "PSIKOMEDIA" 1992 – 1993
As journalist of College Tabloid "BULAKSUMUR" 1991 – 1994
As General Manager of College Tabloid "BULAKSUMUR" 1994 – 1995


THE CLIENTS

ASTRA MOTOR | PERMATA BANK | MPM LUBRICANTS | FEDERAL OIL | FEDERAL MOBIL | JACK 'N JILL | RS HAJI JAKARTA | KALBE | RUMAH YATIM | TOYOTA | MEN'S BIORE | DJARUM | SOYJOY | BANK MANDIRI | BRIDGESTONE | SHARP | FUMAKILLA | AJINOMOTO | HEWLETT-PACKARD | L’OREAL | NESTLE | INDOFOOD | CITIBANK | BARCLAYS | NOKIA | SONY ERICSSON | MERCK | PIGEON | RECKITT & BENCKISER | MINOLTA | LG | MOLTO |DURACELL | AIWA | CHEVRON | GADING PELANGI INDAH REAL ESTATE | PERWITA KARYA | WASKITA KARYA | MANY MORE

In Hoka Hoka Bento restaurants, kids always get their favorite menu called Kidzu Bento. What's more, they can collect various toys included. From November up to December 2012, SpongeBob, Patrick, Squidward and Mr. Krabs characters will fulfill kid's imagination about hunting the treasure.








Client: PT Eka Boga Inti
Agency: Dentsu Indonesia
Creative Director: Galvin Sanusi
Creative Group Head: Yvonne L.
Senior Copywriter: S. Banu Ardi
Sr. Art Director: Edhya L.
Art Directors: Richard M., Jesica
Producer: Kurnia
Account Director: M. Shimizu
Account Executive: Fryska U.
PH: Unlimited
Film Director: Condro Wibowo
Published: November 2012

Don't call yourself 'A Tempura Lover' if you don't try this brand new tempura from Hoka Hoka Bento. Completely Delicious!




Client: PT Eka Boga Inti
Agency: Dentsu Indonesia
Creative Director: Galvin S
Creative Group Head: Yvonne L.
Sr. Art Director: Edhya L.
Art Director: Richard
Sr. Copywriter: S. Banu Ardi
Client Service: Fryska
Producer: Ayu Desy Savitri
Film Director: Khoo K.L.
PH: First Fruit Films

What will you choose when you get a free ticket to watch live on a football championship? You will insist on watching it on the current stadium or you will just watch it in comfortable way from your living room?



Client: PT Djarum
Agency: Dentsu Indonesia
Creative Director: Galvin S
Sr. Art Directors: Monda Cakra G.
Jr. Graphic Designer: Iun S. Y.
Sr. Copywriter: S. Banu Ardi
Client Services: Eka N.S., Dwi R., Ryana
Producer: Linda S.E.
Film Director: Simon Phang
PH: Seven Sunday Films

Hoka Hoka Bento is a well-known Japanese restaurant in Indonesia. This promo is about purchasing a food menu package, then you will get a free kid toy of Dinozilla characters. It's a regular campaign to attract consumers with kid to purchase Kidzu Bento menu. Different with previous campaigns, this TV commercial gives an added value for kids i.e "helping each other" to promote the current food menu and the new toys.



Client: PT Eka Boga Inti
Agency: Dentsu Indonesia
Creative Director: Galvin S
Art Director: Faldi
Sr. Copywriter: S. Banu Ardi
Client Services: Anandyah D.
Producer: Shinta
Film Director: Aty Soedharto
PH: Kreasi Cinema Mediatama

Don't call yourself as a big fan of world badminton championship if you miss out on this great event! Held in Istora Senayan, Jakarta on June 12-17, 2012 this battle has shown a series of skillful and technical strategies amongst the players. This super series premier is a mandatory tournament for the world top ten badminton players with total prize $ 650.000.



Client: PT Djarum
Agency: Dentsu Indonesia
Creative Director: Galvin S
Sr. Art Directors: Monda Cakra G.
Jr. Graphic Designer: Iun S. Y.
Sr. Copywriter: S. Banu Ardi
Client Services: Eka N.S., Dwi R., Ryana
Producer: Linda S.E.
Film Director: Bona Palma
PH: Square Box 

Starred by Iko Uwais, the star of Merantau (2009) and The Raid (2011), Men's Biore Facial Foam Double Scrub Black White Beads offers double action to absorb oil and remove dirt effectively as well as exfoliating dull and dead skin cells to reveal bright looking. It's all about getting ready for the next action. Multiple action. What's Next?!


Client: PT Kao Indonesia
Agency: Dentsu Indonesia
Creative Director: Galvin S.
CGH: Yvonne L.
Sr. Art Director: Edhya L.
Sr. Copywriter: S. Banu Ardi
Client Services: Elisabeth N., Farady, Yoan
Producer: Lala S.
Film Director: Chuan Lim
PH: Bro Films

Client: PT Djarum
Agency: Dentsu Indonesia
Creative Director: Galvin S
Sr. Art Directors: Monda Cakra G., Tommy H.
Jr. Graphic Designer: Iun S. Y.
Sr. Copywriter: S. Banu Ardi
Client Services: Eka N.S., Dwi R., Ryana
Producer: Lala S.
Film Director: Bo Krabbe
PH: Seven Sunday Films

This Kijang Innova Minor Change will give you & your family both pride and happiness along the road. Anytime, anywhere.

Toyota has been dedicating to developing Indonesia for 40 years. It's not a short time and will never end for the true togetherness from Sabang to Merauke in the past, now and then.